(Businesswire) — Monster®, a world leader in the audio/video accessories category, Beats™ by Dr. Dre™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, Lady Gaga and (RED)™ are teaming up to help eliminateAIDS in Africa. At a live press conference from the Consumer Electronics Show (CES) in Las Vegas, the group announced a new Monster (PRODUCT)RED™ Special Edition Beats Solo Headphone, in which $5 from the sale of each product will go directly to the Global Fund to support AIDS programs in Africa that provide testing, counseling, treatment and other services for those affected by AIDS. In addition, the group announced that a special Heartbeats™ headphone will be developed for (RED) later this year.
“We’re honored to have the opportunity for Beats by Dr. Dre to join Lady Gaga with Bono and (PRODUCT)RED in its effort in fighting AIDS in Africa”
“We’re honored to have the opportunity for Beats by Dr. Dre to join Lady Gaga with Bono and (PRODUCT)RED in its effort in fighting AIDS in Africa,” said Jimmy Iovine.
“Music is part of (RED)’s DNA. We were co-founded by Bono, we sponsor (RED) NIGHTS concerts, we partner with companies like Apple and Shazam. Partnering with Beats by Dr. Dre builds on this and gives music fans a way to help reverse the epidemic of AIDS in Africa by listening to the music they love,” said Susan Smith Ellis, CEO, (RED). “Through partnerships like this, we’ve generated more than $140 million to support the Global Fund’s fight against AIDS. (RED)’s growth is based in part on people like Dr. Dre, Lady Gaga, Jimmy Iovine and Noel Lee making a stand against a merciless epidemic. We’re proud to have them partner with us.”
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