2014 Football Season kicks off with NFL Now

Hours from the official kickoff of the 2014 regular season, the National Football League made several announcements regarding its next-generation video service, NFL Now. Joining broad distribution on mobile phones, tablets, connected devices and the desktop, NFL Now is now live on five new platforms: NFL Mobile phone and tablet applications, Amazon Kindle Fire, Fire Phone and Fire TV, and Yahoo! Screen. Additionally, the NFL announced that two new original unscripted series from NFL Media, Finding Giants and Undrafted, will be made available on NFL Now.

The announcements were made by the NFL’s Executive Vice President of Media, Brian Rolapp, who was joined by NFL Commissioner Roger Goodell and Jonathan Kraft, President of the New England Patriots and Co-Chairman of the NFL’s Digital Media Committee, at an event at CenturyLink Field in Seattle to celebrate NFL Now and the kickoff to the regular season.

 (View and download images from the NFL Now event in Seattle)

“Adding new distribution and original content to NFL Now continues our mission to provide our fans with access to NFL video wherever and whenever they want,” said Rolapp. “Since launching in early August, we’ve been encouraged by the number of downloads of NFL Now and the overall consumption patterns. I’m looking forward to the regular season when this service should really shine and become required viewing for NFL fans around the world.”
NFL Now is the League’s next-generation video service, providing fans access to the largest digital library of NFL video anywhere, accessible through apps and browsers across an array of Internet-connected devices. Based on each viewer’s favorite NFL teams and players, NFL Now delivers the most-personalized NFL viewing experience anywhere, with access to game highlights and original content from NFL Media and the 32 NFL clubs, live press conferences, and shows and video from the NFL Films vault.
With the addition of the new platforms available today, NFL Now is currently available to fans through the following distribution channels:

• Smartphone & Tablet Apps: Windows, iOS, Android including Amazon Fire Phone and Kindle Fire, and within NFL Mobile from Verizon
• Desktop: nfl.com/now
• Connected Devices: Microsoft Xbox One & 360, Apple TV, Amazon Fire TV, Roku
• Other Distributors: Yahoo! Screen

In addition to the free version of NFL Now, fans can upgrade their experience for $1.99 a month to NFL Now Plus. NFL Now Plus subscribers will have access to instant in-game highlights from each game so they never miss a big play by their favorite team, players, or fantasy roster. Additionally, NFL Now Plus provides access to the extensive vault of NFL Films shows & documentaries ranging from Hard Knocks to A Football Life.
Announced today, NFL Media has added two new original unscripted series to NFL Now, Finding Giants and Undrafted. The two new NFL Media original series join the recently announced The Rich Eisen Show to bolster NFL Now’s already robust content library.

• Finding Giants goes behind-the-scenes with the New York Giants Scouting Department to explore how the Giants approach scouting, drafting and teambuilding in four thirty-minute episodes. Finding Giants will be available to NFL Now Plus subscribers in late September.
• Undrafted goes inside the lives and tells the stories of various athletes as they prepare for the NFL’s Super Regional Combines – their last legitimate shot at making an NFL roster. With six thirty-minute episodes, Undrafted will be available to NFL Now Plus subscribers in October.
• The Rich Eisen Show is a new, daily talk show featuring NFL Network’s Rich Eisen and will air exclusively on DIRECTV’s Audience Network from noon to 3 p.m. (EDT) and digitally on NFL Now beginning in October.

The following are user trends in NFL Now since launch of the service on August 6, 2014