Gina Rodriguez teams with Always and Feeding America to #EndPeriodPoverty

Always, one of the leaders in feminine protetion and feminine care is teaming up with Gina Rodriguezguez to help #EndPeriodPoverty. Teaming up with Feeding America, a long-standing partner, Always is on a mission to donate an additional 15 million period products this school year through the Feeding America network of food banks through their school pantry programs and other partner programs, which provide food, toiletries and personal care products to kids who are most in need.

Not having access to feminine hygiene products during their period strips girls of their confidence. The drop in confidence is so much worse for girls that lack access to period protection. While lack of access to period products is typically associated with girls in other countries, period poverty isn’t just someone else’s problem. It’s happening right here and around the world.

“I am passionate about empowering women and girls to feel confident and reach their fullest potential through their education,” Rodriguez said. “It hurts my heart that there are so many young women who are not receiving a full education due to a lack of access to feminine hygiene products. I am very proud to partner with Always on their mission to help #EndPeriodPoverty and ensure these young women are not missing critical academic opportunities that are crucial to building a sustainable future.”

Always’ Puberty & Confidence education programs reach more than 17 million girls annually and their product access programs have provided more than 80 million pads to girls in need around the world in the past 10 years alone. The Always #LikeAGirl movement has been driving societal change to help girls everywhere keep their confidence at puberty and beyond. This new effort to help #EndPeriodPoverty is the brand’s next evolution in its commitment to make puberty a moment that propels girls forward into a confident womanhood.

Join Always and Gina Rodriguez to help #EndPeriodPoverty and keep girls in school and confident. Here’s how you can help:
Join the conversation, and raise awareness of the issue in the U.S.
Post a throwback school photo on social media, tagging @Always (@Always_brand on Instagram) and using the hashtag #EndPeriodPoverty, to trigger a month’s supply of Always product to Feeding America (post must be before August 21, 2018).
Purchase Always from July 29 – September 8 to trigger an Always donation of one product to girls in need through Feeding America.

To find out more, visit www.Always.com.