Sonic Drive-In will partner with NBC’s “America’s Got Talent” as a Premier Sponsor for Season 16. The season-long collaboration will feature extensive on-air, digital and social integrations, Sonic “AGT” branded judges’ cups and guest giveaways that make fans feel front and center on the iconic stage.
As “AGT” kicks off on Tuesday, June 1 (8-10 p.m. ET), audiences tuning in will experience the excitement of the competition from auditions all the way to the season finale in new ways. Fans can get to know this season’s contestants in a glowing confessional booth, known as the “SONIC Glowasis,” where auditioning contestants share their feelings either before or after hitting the stage. The weekly “SONIC Lounge Space” during the live shows takes audiences backstage to a branded lounge setting where finalists share an exclusive glimpse into their journeys, deepening their personal connection with viewers. For the month of June through early July, SONIC will launch a special promotion where every time a judge hits the show’s famous “Golden Buzzer,” up to 10,000 fans will have the opportunity to receive an order of SONIC’s award-winning golden tots for free when ordering on the SONIC App the day after the episode airs. Celebrating the biggest moments throughout the highly anticipated season, viewers will feel closer to the action, and be able to savor one of SONIC’s most beloved menu items.
“America’ Got Talent” returns with judges Howie Mandel, Heidi Klum, Sofia Vergara, Simon Cowell and host Terry Crews June 1 on NBC.
