The Children’s portion of the Daytime Emmy Awards is getting its own ceremony. NATAS today announced the Children’s & Family Emmy® Awards, to debut in 2022. The announcement marks the first standalone expansion of the Emmy Award competition since the Sports Emmy Awards and the News & Documentary Emmy Awards were launched in 1979, and establishes a dedicated ceremony separate from the Daytime Emmy Awards, which had been home to children’s and family programming categories.
Children’s and Family content at The Daytime Emmys represents the fastest-growing genre that NATAS awards, with a 23% increase in related programming the past two years. In particular, the Individual Achievement in Animation category received the largest number of entries across all NATAS contests, with nearly 300 submissions last year. It also comes a year after the Television Academy and NATAS agreed to consolidate all children’s categories together under the purview of NATAS.
The academy has added has seven new categories to accommodate growth in the preschool sector, which will now be among the categories recognized in the standalone competition. Winners will continue to be voted upon by both NATAS and Television Academy members in all Children’s and Family categories.
Over the years, “Sesame Street” has been the most nominated children series with 42 nominations for Outstanding Children’s Program with 33 wins in the category.
