JoJo Siwa and Jack McBrayer to host Children’s & Family Emmy Awards

The National Academy of Television Arts & Sciences (NATAS) today announced that Emmy nominee Jack McBrayer and music and social media sensation JoJo Siwa will host the first annual Children’s & Family Emmy Awards, with McBrayer hosting the Children’s & Family ceremony on Sunday, December 11 and Siwa hosting the Children’s & Family Creative Arts Emmy ceremony on Saturday, December 10. Both ceremonies will take place at the Wilshire Ebell Theatre in Los Angeles.

XOMG POP!, the all-girl pop group created by Jess and JoJo Siwa, will also perform at the Creative Arts ceremony.

Jack McBrayer is best known to audiences as Kenneth the Page on “30 Rock” and for his appearances in more than 80 skits on “Late Night With Conan O’Brien.” McBrayer is nominated for a Children’s & Family Emmy for Outstanding Host for his work on the Apple TV+ series “Hello, Jack! The Kindness Show.”

“I am thrilled to be hosting the first Emmys ceremony specifically created to recognize the important and influential Children’s & Family genre,” said McBrayer. “It is truly an honor to be celebrating all of the individuals whose wonderful contributions remind us that great television can entertain, educate and bring together people of all ages.”

JoJo Siwa is a bestselling author, singer and film star and has over 60.5 million followers on social media and 3.6 billion views on YouTube. Her first-ever tour, “D.R.E.A.M. The Tour,” sold out 100+ arenas as she became the youngest artist ever to headline and sell out the O2 Arena. She was named one of Time Magazine’s 100 Most Influential People in 2020.

“I am honored to be hosting the very first Children’s & Family Emmy Awards, and to be a nominee in both outstanding choreography and outstanding music direction and composition for a live action program,” said Siwa. “It’s sure to be a fun-filled evening with my girl group, XOMG POP! kicking off the night with what will be a great performance!”

The Children’s & Family awards are the first standalone expansion of the Emmy Award competition since 1979 and marks the successful culmination of the first full year of the realignment between NATAS and the Television Academy. With nearly 3,000 submissions, the competition is now the largest that NATAS oversees.