The Breaking Convention Summer Soiree at Barnsdall Art Park on July 15

The “Breaking Convention” Summer Soiree takes place on Friday, July 15th at 7:00pm.. The out-of-the-box summer fundraiser kicks-off LA-based Artist Aaron Axelrod ’s three-day take over of Barnsdall Art Park’s vibrant cultural campus (including Hollyhock, LAMAG, etc.), offering guests a preview of his multi-media exhibition, Dark Matter. “Breaking Convention” Summer Soiree promises guests an interactive evening of arts, food and fundraising. With generous support by Swarovski, Baxter and Bombet Hospitality Group, the progressive fundraiser, which turns the gala concept on its head, takes place throughout the Park.

The night will feature DJs and live musical performances under the stars (from a children’s choir to an award-winning violinist). Creating a provocative visual experience over the course of the evening, Axelrod will be projection mapping the iconic Hollyhock House; marking the first time this historic landmark has been a part of a public art installation. Guests will also preview a spectacular Axelrod and Swarovski collaboration art piece housed at LAMAG, featuring almost 700,000 multi-color crystals. The evening’s cuisine will be curated by executive chefs from Terrine, Faith & Flower, Hanjip, and Viviane, four of Los Angeles’ top restaurants under Bombet Hospitality Group.

General admission tickets cost $75 per person in advance and $100 at the door http://barnsdall.org/events/breaking-convention-summer-soiree/ For a $1000 purchase price, and available to the first 26 people to sign up, there will be a pre-event VIP reception at Hollyhock House’s inner courtyard from 6-7 p.m. with light bites & libations, bespoke sponsor gift bags and a one-year Barnsdall Art Park Conservator Membership. Following the event, Aaron Axelrod’s one-of-a-kind presentation will open to the public on July 16th, for two days.