CBS is spreading holiday cheer with playful 10-second on-air holiday spots featuring “bobblehead” renderings of stars from its shows, including their #1 daytime lineup. The ads are inspired by the classic holiday shows “Rudolph the Red-Nosed Reindeer” and “Frosty the Snowman.”
The bobbleheads, which were specially created for the spots, average 6 ½ inches in height, a scale that becomes apparent in the promo when a real-life human hand reaches in to activate the head-bobbing. Each greeting features an announcer saying, “From all of us at [insert the specific show’s name or, in one case, CBS Sports] Happy Holidays!” As the spot continues, the camera pans away from the bobblehead(s) and associated props to highlight the lowering of a “Happy Holidays” ornament that dangles over a CBS logo on a snow-covered sleigh.
The assorted spots feature:
Daytime stars from THE BOLD AND THE BEAUTIFUL and THE YOUNG AND THE RESTLESS, and the hosts of LET’S MAKE A DEAL, THE PRICE IS RIGHT and THE TALK.
Primetime stars from THE BIG BANG THEORY, BLUE BLOODS, BULL, CRIMINAL MINDS, HAWAII FIVE-0, KEVIN CAN WAIT, LIFE IN PIECES, MADAM SECRETARY, MAN WITH A PLAN, MACGYVER, MOM, NCIS, NCIS: LOS ANGELES, NCIS: NEW ORLEANS, 9JKL, SCORPION, SEAL TEAM, SUPERIOR DONUTS, SURVIVOR, S.W.A.T. and YOUNG SHELDON.
Late night hosts Stephen Colbert and James Corden.
CBS Sports announcers Jim Nantz, James Brown and Tony Romo.
Previously, CBS announced a 2017 on-air holiday campaign that is an homage to the Network’s charming hand-drawn animated holiday greeting in 1966. Both holiday campaigns are currently running through the end of December.
Check out the ad with “Let’s Make A Deal” host Wayne Brady, “The Bold and the Beautiful’s” Katherine Kelly Lang and Don Diamont and “The Young and the Restless” actors Amelia Heinle and Jason Thompson below:
