Nickelodeon is commemorating 25 years of its groundbreaking animated series Blue’s Clues with the greenlight of a brand-new, original movie and an array of anniversary initiatives across multiple platforms. Celebrating one of the most iconic preschool series of all time, which launched on Sept. 8, 1996, the milestone anniversary will also be marked by a multi-tiered partnership with global nonprofit organization Save the Children, a TV tentpole event, a one-of-a-kind nostalgia-driven music video, exclusive consumer products programs and more kicking off this summer.
Additional Blue’s Clues 25th-anniversary highlights include:
Two special TV events this fall:
Blue’s Clues & You! “It’s YOUR birthday!” tentpole premiering Friday, Sept. 17, at 11 a.m. (ET/PT). In the episode, it’s time to make a wish and blow out the candles, because Blue and her friends are celebrating the birthday of the viewer at home. DJ Slip is spinning the tracks, Mr. Salt and Mrs. Pepper are baking up a cake, and everyone is playing Blue’s Clues to figure out what game Blue wants to play at the party. To celebrate the big day, Blue and her friends play ‘Pin the Tail on the Puppy’ and skidoo to Birthday World to gather prizes to fill a birthday piñata.
Blue’s Clues & You! “Our New Neighbor,” premiering Friday, Oct. 1, at 11 a.m. (ET/PT) and featuring the return of classic fan-favorite character Periwinkle. Josh and Blue play Blue’s Clues to figure out how they can help Periwinkle feel welcome and learn more about their new kitten neighbor along the way, helping him unpack and even skidooing to his old neighborhood to retrieve his missing stuffie.
An original 25th-anniversary nostalgia-driven music video featuring Blue’s Clues & You! star Josh Dela Cruz and former Blue’s Clues hosts, Donovan Patton and Steve Burns, alongside real-life fans from various generations who grew up on the series. Burns also serves as director of the video.
A limited-time, dedicated “Bluetique” at FAO Schwarz’s NYC flagship location in Rockefeller Plaza. For the month of August, the exclusive shop will feature the latest products while showcasing archival Blues Clue’s memorabilia, such as Steve’s original rugby shirt, the original Handy Dandy Notebook and more.
Launch of the first half of season one (12 episodes) of Blues Clues & You! and the fifth and sixth seasons (40 episodes) of Blue’s Clues on Paramount+ beginning September, joining the first four seasons of Blue’s Clues and seasons one and two of the live-action spin-off Blue’s Room.
Over 20 original learning games, ebooks, and interactive episodes available on Noggin, Nickelodeon’s interactive learning service for preschoolers, where kids can learn and play along with Josh and Blue.
An all-day Blue’s Clues marathon on Wednesday, Sept. 8, on the Nick Jr. Pluto TV channel.
A new assortment of consumer products inspired by Blue’s Clues & You!, spanning toy, home goods, accessories, DVD and party goods will be available beginning this summer, including a brand-new line of educational toys from Melissa & Doug.
Blue’s Clues & You! elements featured at the Nickelodeon Hotels & Resorts opening this summer in Riviera Maya, including: Blue character meet and greets; sculpture in the Aqua Nick water park; themed merchandise; and various graphics throughout the property. Blue character appearances will also be introduced at the Nickelodeon Hotels & Resorts Punta Cana.
Blue’s Clues & You! is produced by Nickelodeon Animation Studio in Burbank, Calif., and 9 Story Media Group’s Creative Affairs division and its animation studio Brown Bag Films. Production for Nickelodeon is overseen by Eryk Casemiro, Senior Vice President, Nickelodeon Preschool. Sarah Landy serves as Nickelodeon’s Executive in Charge of Production for the series.
