LeBron James will soon have a replica Barbie Signature doll. The basketball superstar is getting his own doll. The Los Angeles Laker is Barbie’s first “Kenbassador” and will be the subject of a collector’s edition doll that retails for $75 USD. The doll launches April 14, 2025.

 

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Mattel describe the doll as “a true leader—an activist, philanthropist, and champion for others both on and off the court. A changemaker and tastemaker, this LeBron James Ken doll embodies his signature elevated streetwear style while proudly representing the LeBron James Family Foundation, his nonprofit dedicated to empowering inner-city youth with the tools they need to succeed in life.”

James helped celebtrate the doll on his social media platforms stating:

 

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LeBron James Barbie® Kenbassadors™ Doll
Doll Designer: Javi Meabe
Packaging Designer: Charis Ceniroz
Label: Black
Face Sculpt: LeBron James
Body Type: Ken Tall
Includes Certificate of Authenticity
Doll cannot stand alone. Doll stand included. Colors and decorations may vary. Purchase limits subject to change at the sole discretion of Mattel. This doll will also be available at select third-party retailers. Shop online or in stores for this special collectible.

©2025 Mattel

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