TV Guide Network (TVGN) rebrands with new name: Pop

TV Guide Network is getting a new name — POP. Launching in 2015, POP will provide a multi-platform destination that creates content around the things popping in fan culture, with a programming and development slate to be announced in the coming weeks.

POP’s upcoming line-up will expand on previously announced original series, including “ROCK THIS BOAT: NEW KIDS ON THE BLOCK,” a series following die-hard fans of one of the most wildly popular and best-selling boy bands of all time, and “THE STORY BEHIND,” a series that goes behind-the-scenes of TV’s greatest hits and most iconic shows and how they got their start.

POP’s programming will enhance entertainment experiences that have built-in fan bases by further igniting their passion and give fans a channel that loves being a fan as much as they do. They currently air encore episodes of “The Young and the Restless,” “The Bold and the Beautiful,” “Beverly Hills 90210” and more.

POP’s new logo and on-air look will launch in early 2015, along with multi-platform opportunities for this inherently social audience to discover and connect with other fans.

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