Stephen Amell (star of The CW hit series Arrow) recently partnered with Represent (http://www.represent.com), a rapidly growing platform for creating and selling custom merchandise, to generate $947,380 in sales in support of the F&ck Cancer http://fcancerevents.com charity. The campaign initially lasted three weeks and sold 21,351 shirts, but was re-launched for 48 hours due to overwhelming demand from Stephen Amell’s fans. An additional 24,000 T-shirts were sold during the two-day re-launch at the end of October, surpassing the 21,351 sold in the first three weeks. All profits from the campaign were donated to charity directly by Stephen Amell.
“People have been really interested in the charitable endeavors that I have been a part of,” said Amell during a recent interview with The Wall Street Journal. “The folks at F&ck Cancer approached me back in August and connected me with Represent.com. They are a really interesting, forward-thinking company that helps you design a T-shirt and then put it up for sale to help out charitable causes…I’m going to work with Represent.com in the future, we don’t know what we are going to do yet, but I can assure people there will not be an expletive on the T-shirt.”
In defiance of the disease and to honor his mother’s successful battle against breast cancer, Amell partnered with F&ck Cancer to sell the T-shirts, which are emblazoned with a note stating “F&ck Cancer” proudly placed on his forehead. The campaign’s bold nature was a monumental success and eclipsed Represent’s previous record of 8,101 “Drum-off” T-shirts sold by Will Ferrell and Chad Smith through Represent earlier this year.
