Apple Music, the NFL and Roc Nation announce international icon, entrepreneur and philanthropist Rihanna will take center stage at State Farm Stadium for the Apple Music Super Bowl Halftime Show at Super Bowl LVII, on Sunday, February 12, 2023 in Glendale, Arizona.
The Grammy-award-winning singer first gave a hint about her performance after releasing a post on social media.
— Rihanna (@rihanna) September 25, 2022
The Apple Music Super Bowl Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation is also the NFL advisors of the live performance.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment,” said Shawn “JAY-Z” Carter.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” said Seth Dudowsky, NFL Head of Music. “Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
This marks the first year of a partnership between Apple Music, the NFL and Roc Nation.
Earlier this year, the Super Bowl LVI Halftime Show which featured a lineup of trailblazing musicians including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar made history, garnering five Creative Arts Emmy nominations. The critically acclaimed performance won three Creative Arts Emmys, including Outstanding Variety Special (Live), a first-ever for the show.
