BTS Teams Up With OREO for Limited‑Edition Cookie Collaboration

This partnership is the latest expression of the OREO brand’s strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we’re turning our iconic cookie and delicious flavor into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.

The result is a deeply personal flavor creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they’ve always loved.

As the band celebrates its 13^th anniversary, the Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. Collect the Limited Edition OREO & BTS Cookies to unveil the message! The unique embossments included within each pack will vary.

While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea’s iconic street market culture—a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.

Starting on June 8, 2026, join the movement by scanning the QR code on the Limited Edition OREO & BTS Cookie Pack or visit us.OREOBTS.com to write a playful digital letter to BTS. As letters pour in from around the globe, fans can read each others’ words to BTS as the largest love letter prepares to come to life in the real world. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes.

The Limited Edition OREO & BTS Cookies will be available for presale starting on Monday, June 1, 2026, at OREO.com/UnwrapTheCollab. The OREO cookies will begin rolling out at retailers starting on June 8, 2026, and will be available only for a limited time, while supplies last.

About BTS

BTS is a Grammy-nominated South Korean group that has become one of the most influential music acts in the world. Known for their genre-blending sound, high‑energy performances, and meaningful storytelling, the seven‑member group—RM, Jin, SUGA, j‑hope, Jimin, V, and Jungkook—has broken global records across streaming, touring, and social media. Since their debut in 2013, BTS has built a massive international fanbase known as ARMY and has played a major role in expanding the reach of K‑pop worldwide. Their impact extends beyond music, with cultural, philanthropic, and brand collaborations that continue to shape global pop culture.

About Oreo Cookies

OREO® is AMERICA’S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO.

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